By March 2010 some leading markets will spend more than 20% of their total ad budget on digital advertising. However, that growth is challenged by the audience fragmentation from 10 digital media platforms (web, mobile, IPTV, etc.), the increasing number of ad formats, metrics and measurement approaches. Coupled with a difficult economy, discovering the “True Picture” of what happens with advertiser investment is now more important than ever.
The I-COM (International Conference on Online Media Measurement) announces that the 3rd I-COM Global Summit will be held from 10-13th March 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives.
Topics to be covered at the event will include keynotes on the future vision and integration of online measurement, The True Value of Search, Multi-Channel Attribution Management, Three Screen Measurement, Cross-Channel Insights / Measurement Mashups and Social Media Measurement to name a few.
Conference programme and venue information are available on the website.
About I-COM The I-COM (International Conference on Online Media Measurement) is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation, information sharing and working toward consensus on best practices. For more information, please visit our website at http://www.i-com.org/