Recent Events

For presentations from Interact Congress 2010 in Barcelona, please go to the Knowledge Bank.

The fourth edition of our Interact Congress in Barcelona on June 2 & 3 delivered a high level of content under the 2010 theme of Online Brand Advertising.  The first MIXX Europe Awards was launched, and an international jury of creative thinkers decided on the best of the best in digital creativity in Europe. Alongside the MIXX Awards, Europe's first agency ranking project was published.

IAB Europe partners with The I-COM (International Conference on Online Media Measurement) Conference which this year takes place on the 10-13^th March 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives.

Topics to be covered at the event will include keynotes on the future vision and integration of online measurement, The True Value of Search, Multi-Channel Attribution Management, Three Screen Measurement, Cross-Channel Insights / Measurement Mashups and Social Media Measurement to name a few.

This year's event will focus on the most pertinent issues including privacy, security, advertising, competition policy and intellectual property.

What will the new e-commerce pathway look like, particularly given the changing Commission and Parliament? How far has European policy making come in respect of the regulation (or not) of the digital domain and what steps can be made to improve and support e-commerce as a potential driver for economic and social improvement?

On the 7th October 2009, Alain Heureux, President and CEO of IAB Europe will take part of the panel discussion - "IAB Bulgaria – opportunities and challenges". Alain will be joined by Jaroslaw Sobolewski – CEO of IAB Poland and board member of IAB Europe, and the moderator of the panel will be Plamen Russev - chairman of e-Academy and organiser of Webit.

To see the presentations from this event, please go to the Knowledge Bank.  

Mobile Advertising UK is a one-day event designed to publish theresults of a UK specific research into the mobile advertising market.The event aims to give a clear and true representation of the state ofthe current market as well as to give strategies to stimulate mobileadvertising revenue growth.

Presentations from the November Creative Showcase can be downloaded from here 

IAB Europe showcased cutting edge Pan-European research in an afternoon of presentations at the offices of IAB UK, London. Read more, and download the presentations from the event.

The annual IAB Netherlands’ Interact Congress will be held on December 15, 2010 in Amsterdam. The theme of this edition is: Insight Out - The Whole Truth. IAB Europe President and CEO Alain Heureux will be speaking at this event.

Ludovic levy, Chair of the IAB Europe Mobile Committee, joins Carrefour, Isobar and L’Oréal a great panel session  - Mobile: the fast growing marketing channel. Chaired by Alain Heureux. IAB Europe's Presidnet and CEO, this session takes place at the Cristal Festival on the 15th-19th December 2010 in Cran Montana, Switzerland.

A half-day event with presentations from industry insiders including Apple, TV2, Aegis and Mobile Tech.

The event will explore questions such as What business opportunities are there for apps within online media? Can user behaviour be measured through apps? What is the status of the mobile internet now?  

IAB Connect is IAB Ireland's annual conference which will INSPIRE, EDUCATE and ENGAGE attendees in respect of ONLINE ADVERTISING. IAB Connect provides key insights as to what is happening in the market today, the challenges facing the industry and case studies from advertisers who have seen real differences in their revenues from adapting their marketing online.