IAB Europe's VP speaks at the 1st Annual European E-Commerce Conference

Kimon Zorbas, IAB Europe's VP, joins a variety of leading stakeholders from Europe and beyond, along with policy makers and experts in the 1st edition of this conference, which takes place in Brussels in November.

Kimon will be joined by: Rosa Barcelo, Adviser, European Data Protection Supervisor; Brooks Dobbs, Chief Privacy Officer, Phorm; Sebastian Mueller, European Policy Manager, Google; Stuart Cooke, Senior Director, Industry Associations & Standards, Qualcomm  Sven Roehr, Consumer Contract and Marketing Law, DG SANCO, European Commission.

Session 2: Online Advertising & Consumer Privacy - Finding the right balance....

The collection of personal data by internet companies for use by advertisers has been criticized as being potentially intrusive with the term “behavioral advertising” suggesting an increase in the monitoring of internet users’ habits. How can the policy approach reinforce consumer confidence in relation to the use of their personal data while facilitating increased consumer choice and competition, and what role and issues for social networking sites in e-commerce?

To register, or find out further information about the conference, please go to http://www.ecommerce-conference.eu/