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IAB Europe partners with mobileSQUARED Roadshow: Europe

    

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The mobileSQUARED Roadshow: Europe is an innovative 1-day event covering the essential aspects of connecting with mobile consumers, relevant for brands, agencies, content providers, and mobile companies alike.

IAB MEMBER DISCOUNT: To access your 25% discount please contact jo@mobilesquared.co.uk 

We bring all these key players together to collaborate outside of their usual silos, and facilitate fresh thinking on how to shape the market for best results. It’s about how to harness the one media device that connects to millions, and is always on and always in view.

 

We take the results of our exclusive in-depth market and consumer research, combined with an unpredictable mix of speakers who lead in their fields, and bring them together for a dynamic and interactive 1-day programme.

 

Participants include:

 

Adam Smith, Futures Director, Group M – UK Emma Lacey, Head of Digital Sales & Commercial Partnerships, Harper Collins – UK Hein Wils, Project Leader AR tours, Stedelijk Museum Amsterdam – NETHERLANDS Mikko Mattinen, Head of Online & Mobile, Veikkaus (Finnish Lottery) – FINLAND Miguel Tatay, Head of Mobile, ITN – UK Sarah Evans, Head of Mobile Internet & Portals, O2 – UK Kate Karagholi, Director of Member Marketing, RCI – UK Oya Yasayan, Head of Digital, OMD, Omnicom – TURKEY Ludovic Levy, Group Marketing Director, Orange Advertising Network & Chairman, Mobile Advertising Committee, IAB Europe – FRANCE Mike Godwin, UK Managing Director, Movenpick – UK Steffen Krabenhøft, Mobile Director, Mediacom – DENMARK Fee Beyer, Product & Innovation, Deutsche Telekom – GERMANY 

 

Our format includes:

 

•        Content focus on the key areas of Apps, WAPs, and Mobile Advertising.

•        Short ‘how to’ practical guides (e.g. create the perfect mobile marketing  campaign, build a sticky app)

•        Expert keynote presentations

•        Exclusive case studies

•        Lively panel debate

•        Strategy workshops in breakout groups

•        Extended networking sessions – to maximise our unique cross section of industry sectors including mobile folk, brands, agencies, publishers, and non-profit organisations.

 

You can see more about the event at: http://www.mobilesquared.co.uk/roadshow/roadshow-europe/