M-Football - Exploiting the enormous mobile opportunities presented by the World Cup in 2010.

M-Football is a one-day conference that will bring together international stakeholders in order to exploit successfully the enormous mobile opportunities presented by the World Cup^TM next year. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing space.

You will hear from Real Madrid, WPP, O2, Turkcell, AKQA, Liverpool, Arsenal, Inside Mobile, Sky, BSNL, Associated Press, BBC Worldwide, Layar, Starfish Mobile, Marvellous, Sponge, Fjord, iTV, Tomi Ahonen and many more. For more details go to M-Football

The conference aims to share case studies, inspire campaigns, explain the technological landscape and introduce potential partners to each other. The format has been designed to facilitate the creation of calls-to-action and future business partnerships, in particular the afternoon business roundtables which promote enhanced networking and an environment to broker business deals. 

IAB Europe members can obtain a £50 discount to the conference by emailing Steve Miller who will provide a discount code for the registration system at M-Football Registration

TM – World Cup is a trademark of FIFA