Interact Congress 2012 - Register now!!

Join us in Barcelona! 

Interact is the definitive event for the European online advertising industry. Now in its sixth year, it offers a thought-provoking conference programme with leading industry figures, interactive workshops and plenty of networking opportunities. In addition to the conference programme, the MIXX and Research awards are presented for creativity in advertising and in research. 

During two intensive days of learning and debate we will explore how companies and agencies are using digital and interactive advertising to support their branding campaigns.

Join us in the stunning venue Hotel Arts for two days of debate, discussion, networking and insight:

• Keynotes from global brands with contributions from agency players including Peter Blackshaw, Global Digital Chief at Nestlé and Lothar Höcker, Purchasing Group Manager at P&G Global Digital Media Buying
• Our public affairs panel with leading industry experts will discuss the current privacy challenges and their impact on measurement, ad-reporting and targeting
• The first sight of the AdEx Benchmark research results, the definitive view of the state of the pan-European online advertising industry
• A panel of advertisers and marketers discussing the results of Mediascope Europe, which are being released at the event
• Our Big Data panel, chaired by Ruud Wanck, Head of Interaction EMEA at WPP looking at how the advertising world is being redefined by the use of data
• A panel debate on Measuring the Digital Brandscape. Advertisers, publishers and a creative will debate and discuss
• Real life examples of online branding in action from IAB UK’s Brand Trilogy study across three brands: Maggi so Juicy, Starbucks and Lucozade

>> More information on Interact Congress website
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>> Register here


Contact

Jean-Baptiste de Bock
Congress Management
events@iabeurope.eu