Co-founded in 2001 by CEO Ronald Paul and CTO Norman Nötzold, QUISMA spearheads the international performance marketing business. Today the agency has offices in Munich, Dusseldorf, Frankfurt/Main, Vienna, Zurich, Amsterdam, Warsaw, Milan, Madrid, Paris, London, Istanbul, Dubai and Moscow. The QUISMA network counts more than 200 employees offering full service support for national and international online marketing campaigns.

The international team works for renowned customers and brands from various sectors such as retail, automotive, travel, finance or healthcare in the areas of search engine optimisation, keyword advertising, affiliate marketing, performance display advertising, conversion optimisation, and marketing intelligence.

One focus of the agency is to develop state-of-the-art technologies to facilitate modern campaign management. QUISMA’s proprietary system incorporates the know-how and extensive experience of a leading performance marketing agency. The platform integrates all online marketing activities, such as SEO, SEA, affiliate marketing, DCO and display advertising, and is capable of delivering centralised reporting across multiple channels. It delivers customer journey details, predicts CTR and conversion rates, and maps each channel’s contribution to the conversion allowing for optimized budget allocation. The agency’s own dynamic retargeting solution named “Reprize“ as well as the BrandWatch-Tool for efficient brand protection in the area of search complete the vast service range.

QUISMA is a subsidiary of GroupM and a member of the WPP Group, the world's largest communications services group.

For more information, please visit www.quisma.com.

QUISMA offers clients a range of online marketing services that enable them to get in touch with the user at every touch point along their customer journey, be it on a desktop computer or on a mobile device. “The right time at the right place with the right message”, that is our dictum. These services include:

• Search Engine Advertising
• Search Engine Optimisation
• Performance Display Advertising
• Affiliate Marketing
• Conversion Optimisation
• Market Intelligence 

QUISMA Media Platform (QMP)

QMP integrates all online marketing activities, such as SEO and SEA, display advertising, affiliate marketing, dynamic creative optimisation, retargeting campaigns, and multi-channel tracking in one area. The platform also facilitates real-time trading of digital advertising space. It virtually reaches 70 per cent of internet users in Europe, the Middle East and Africa.

Multi-channel Tracking & Dynamic Budget Allocation

Enhanced monitoring of the campaign performance is available throughout the channels such as search engine advertising, search engine optimisation, affiliate marketing, and display advertising. It is possible to trace the entire online route of consumers, which gives a thorough insight in the contribution per individual channel on the sales within an online campaign. It is also possible to identify how channels influence each other, which in turn allows determining each channel's contribution to the conversion targets during a campaign. Based on these results it is possible to make out high-performing channels and decide how to spend the budget more efficiently.

Demand Side Platform for Display Advertising (DSP)

Access to various inventory sources – ad exchanges, sell side platforms, ad networks or direct access to premium inventory from major publishers – ensures a wide campaign reach. Major sell side platforms (SSPs) and ad exchanges are connected and can be accessed directly within the integrated ad server user interface. Real-time bidding on relevant advertising space for specific consumers during campaigns – a highly effective way of advertising – is yet another service QUISMA can offer to its clients. Auto-adaptive optimisation algorithms predict CTR and conversion rates and deliver all campaigns based on a multi-variable analysis, finding the best performing and most efficient placements across all connected inventory sources.

  

Dynamic Creative Optimisation & Retargeting  

Dynamic Creative Optimisation (DCO) is an important part of the platform. DCO allows certain dynamic elements in one advertisement to be adjusted based on the interests of the specific consumer. The combination of DCO and re-targeting – re-contacting previous visitors of a website by advertising on other websites – enables advertisers to address or re-approach specific audiences with a coordinated message and at the right time. The system uses HTML5 and JavaScript to reach mobile phones and tablets such as iPad and iPhone users.

  

Search

SEA

SEA campaigns can be controlled efficiently by the integrated Bid Management and numerous campaign management tools. Several strategies are available for the regulation of bids, e.g. conversion maximisation, profit maximisation and click maximisation. In order to satisfy customer demand, a fine tuning of the strategies can be done by adjusting numerous secondary conditions. In doing so Bid Management and Reporting can be undertaken independently from the created search engine structure. 

By using the Feed Manager campaigns can be created, based on category and product feeds and kept up to date dynamically. Prices in ad texts are adjusted automatically, sold out products are paused and reactivated once they become available again. Several tools are available for a high quality stock of keywords, e.g. the Search Query Report, which enables the analysis of real queries including or excluding them as keywords, or the Keyword Tool, which proposes further suitable keywords. 

SEO

The most significant feature of the new SEO tracking dashboard is an API connection to external tracking tools that allows QUISMA to include organic ranking data. This allows daily tracking of thousands of keywords to identify rankings of clients’ websites on Google, Yahoo and Bing.

Another new and important feature is the grouping of keywords that contain a certain word (i.e. grouping of all keywords containing a brand term or a certain product category). With this function it is easier and quicker to create keyword analysis and compare keyword groups.

This clearly separates long-tail keywords from brand keywords and gives a more detailed overview of the strides made in search engine optimization.

Data Privacy Management

QUISMA is capable of tailoring the privacy requirements to the specific needs of the customer by using various tracking methods. This enables us to comply with data privacy laws worldwide. We offer enhanced privacy settings for clients with sensitive data privacy requirements, such as financial institutions, insurance companies, etc.

For enquiries please contact us on +49 (0) 89 44 23 82 0 or write to info@quisma.com.