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Nugg.ad

Overview

We are Europe’s audience experts and provide our clients and partners with the perfect infrastructure for pioneering and efficient brand communication. Through our technology, we enable our partners to deliver online advertising that is both target group-specific and highly effective in measuring the impact of campaigns. We offer publishers new and additional revenue streams and support our clients with a total package of state-of-the-art technology, business development processes and ongoing consulting. We have offices in Berlin, London, Paris, Amsterdam, Copenhagen, Warsaw, Hamburg and Cologne. As of 2010, nugg.ad is a company of Deutsche Post DHL.

Our Clients

nugg.ad is Europe’s largest provider of targeting solutions for all market players in the online advertising industry such as publishers/marketers, ad networks, media agencies and advertisers.

Our Product Portfolio

nugg.ad Predictive Behavioral Targeting


nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions. For our real-time predictions we use data based on a given user’s surfing behaviour, mixed together in our measurement process with survey data and optionally external data sources.

nugg.ad Branding Solutions


We offer a perfect infrastructure for digital branding campaigns to maximise brand awareness, affinity and purchase intention. It is possible to quantify your campaign success with detailed reports regarding insights into target groups for your online campaigns. The optimum number of advertising views can be calculated by our Contact Class Optimisation.

nugg.ad Open Targeting Platform


The nugg.ad Open Targeting PlatformTM offers a unique networking opportunity for cross-market and cross-publisher targeting campaigns. This level of media coverage means that online campaigns which are comparable to TV advertising can be achieved.

nugg.ad Content Solutions

Audience Insights provides detailed analysis of your visitors demographics. You receive high quality data with socio-demographic and product interest details. nugg.ad Content Targeting allows you to tailor the content of your website in real time based on the visitor profile.

nugg.ad Data Solutions


nugg.ad Data Solutions offer extensive opportunities for augmenting online media planning with external data, to ensure you pinpoint and reach specific target groups. Our Data Management Platform provides external data e.g. from shopping, travel or automobile portals. Combined with our Predictive Behavioral Targeting, we ensure high accuracy and an extensive reach.

nugg.ad Mobile Solutions

nugg.ad’s intelligent targeting solutions are setting new standards in the mobile advertising market. In addition to Predictive Behavioral Targeting (data on socio-demographics and product interests) we provide solutions for mobile branding campaigns and Mobile Content Targeting.


Contact:

Torsten Eckert 

Sales and Business Development / DACH 

+49 (30) 2938 1999 - 18

torsten.eckert@nugg.ad

Stéphane Printz

Sales and Business Development / International

+49 (30) 2938 1999 - 35

international@nugg.ad  



www.nugg.ad