Founded in 2005, Criteo provides the world leading pay per click (PPC) personalized retargeting solution.
Criteo's advanced technology enables online e-commerce sites to re-engage with potential customers who have left their website via dynamic banners containing the most relevant product specific recommendations that are generated in real-time for each individual.
Criteo's personalized banners significantly outperform standard display advertising and other types of retargeted banners in click-through rates and have also proven to drive increased on-site conversions and average order values. Criteo's solution is 100% turnkey, easy to integrate and delivers phenomenal ROI since clients pay only for valuable prospects that click-through and return their website on a cost per click basis.
Criteo displays tens of millions of personalized banners on a daily basis across a wide variety of premium websites. More than 700 major online retailers worldwide, including a large number of the top 100, are already enjoying this breakthrough personalized retargeting service.
Criteo provides the ultimate level of dynamic banner personalization. Criteo banners are created real-time for each viewer and feature up to 10 previously view products and relevant product recommendations – based on Criteo's proprietary purchase prediction technology. Criteo's personalized banners have proven to drive 4 times the click-through-rate (CTR) compared to other retargeted banners.
Full Campaign Control
At Criteo, you are in the driver's seat with no minimum budgets and no time commitments. With Criteo’s revolutionary CPC Bidding Tool you have the flexibility to set and adjust your CPC online for each of your customized product categories maximizing your overall campaign ROI.
Criteo works with a wide range of premium publishers to find your customers across the Internet after they leave your website. Criteo displays more than 4 billion unique retargeting banners monthly.
Low Risk PPC model
While Criteo buys impressions on a CPM basis, you pay only for clicks (PPC) that drive ready-to-buy shoppers back to your website – you never pay for the branding effect coming from impression "view through" or mouse-over banner engagement.
Criteo is the only retargeting provider offering a Pure CPC model. With Criteo, your ROI is based only on actual sales resulting from "post click" conversions – no "view through" or "mouse over" calculations.
Criteo offers full-service retargeting campaign design and deployment, including: personalized banner design, media buying, ad serving, campaign optimization, and real-time reporting.