Co-founded in 1999 by President and CEO Magid Abraham and Chairman Gian Fulgoni, comScore Europe became a public company in June 2007. With the acquisition of M: Metrics in June 2008, comScore is now a leading source of data on mobile as well as PC-based Internet usage. The company’s products and services help clients better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
comScore Europe was rated the most preferred online audience measurement service by 54 percent of respondents in an independent survey of 800 of the world’s most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008.
comScore Europe is a truly global company, with a panel of over 2 million people drawn from over 170 countries and used to report on 37 individual countries with five regional roll-ups and a worldwide aggregate. The company is headquartered in Reston, Virginia, and worldwide employs over 500 people in offices located in Chicago, New York, Tokyo, London, Paris, San Francisco, Seattle, and Toronto.
For more information, please visit www.comscore.com.
Marketers, publishers, advertising agencies and financial analysts turn to comScore for the data and insight they need to craft successful marketing, sales, product development and trading strategies.
comScore Europe services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin.
comScore Europe offers clients a range of syndicated products and custom, industry-specific solutions which address a variety of needs for those doing business on the Internet and in the mobile arena including:
comScore Media Metrix
comScore Media Metrix is the company’s flagship product. Including services such as comScore Segment Metrix H/M/L, comScore Video Metrix, and comScore Ad Metrix, it is a preferred source of Internet audience measurement for advertising agencies, publishers, marketers and financial analysts.
comScore M: Metrics Mobile Solutions
With the acquisition of M: Metrics, comScore has added mobile reporting services to its product suite, most notably, comScore MobiLensTM, which uses comprehensive survey methods to capture overall mobile phone usage including device information, data usage, media consumption and demographic characteristics of a representative sample of more than 40,000 mobile device users in the U.K., France, Germany, Italy, Spain, and U.S.comScore MeterDirectTM - the industry’s first on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists in the U.S. and U.K.
comScore Search 2.0
comScore qSearch 2.0: offers the most extensive view of the search universe, measuring the top 50 properties worldwide where search is observed and reporting on search activity for a multitude of individual countries.
comScore Marketing Solutions
comScore Europe is committed to delivering comprehensive custom data solutions that harness the full spectrum of its data mining capabilities. These include comScore Brand Metrix, which utilizes comprehensive survey methods to measure the impact of online advertising on brand awareness and consumer attitudes and perceptions, and comScore Campaign Metrix, which uses passively observed behavioral information to give marketers the tools necessary to evaluate the delivery and overall effectiveness of a brand’s online ad campaign or its competitors’ online ad campaign.
For enquiries please contact Mike Read, Vice President Sales, comScore Europe
+44 (0) 207 099 1763 MRead@comscore.com