The Web Analytics Committee (WAC) aims to provide a forum to companies with online research activities to discuss questions specific to their business models with a public affairs perspective.
The WAC's work is supported by the IAB Europe staff, with René Lamsfuss (Nielsen - pictured right) acting as Chair, and Patrick Marck (General Manager IAB Belgium) acting as Vice-Chair.
Participating companies include Adobe, AGOF, Comscore, Gemius, Google, Nielsen, Webtrekk and Yahoo!.
The Web Analytics Committee members only section gathers
internal working documents.