Mobile Committee

This group will adopt a multifaceted approach to developing the mobile advertising industry in Europe. As well as focusing on education and promotion of the medium, the group will work towards pan-European mobile advertising standards, a definition of currencies alongside the MMA, and measurement guidelines with the GSMA.  The group will examine the long term goal of incorporating mobile advertising spend data into IAB Europe’s advertising spend benchmarking report AdEx.   

IAB Europe’s Mobile Committee will operate under the leadership of Ludovic Lévy Orange Advertising Network's Group Marketing Director, and includes representatives from:

Orange Advertising Network - Bruce Hoang - Head of Media Research  

Alcatel-Lucent - Richard Fraser - Director. Bus. Dev. & Strategy Advertising Application / Arnaud Legrand - Advertising Solution Marketing Manager   

comScore Europe - Hervé le Jouan - Managing Director

Alcatel-Lucent - Richard Fraser - Director. Bus. Dev. & Strategy Advertising Application

Mobile web - Danny Lein - CEO

JME.net - Jonathan Macdonald - Founder     

IAB UK - John Mew - Head of Mobile

Hi-Media - John Wittesaele - European Mobile Director Neilsen Online -

Neilsen Online - Edward Kershaw - VP Mobile EMEA

Key Roles:

Chair - Ludovic Lévy, Orange Advertising Network

Communication - Jon Mew, IAB UK

Co-ordination with other bodies - Hervé le Joaun, comScore

Content - John Wittesaele, Hi-Media

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