Mobile Committee

Latest news..... IAB Europe's Mobile Committee publishes Mobile Media: Consumer Insights Across Europe March 2011. Download a copy from the IAB Europe Knowledge Bank

This group adopts a multifaceted approach to developing the mobile advertising industry in Europe. As well as focusing on education and promotion of the medium, the group will work towards pan-European mobile advertising standards, a definition of currencies alongside the MMA, and measurement guidelines with the GSMA.  The group will examine the long term goal of incorporating mobile advertising spend data into IAB Europe’s advertising spend benchmarking report AdEx.   

IAB Europe’s Mobile Committee operates under the leadership of Ludovic Lévy Orange Advertising Network's Group Marketing Director:

• Chair - Ludovic Lévy, Orange Advertising Network (pictured)
• Ed Kershaw, Nielsen Online
• Jon Mew, IAB UK Sandra Tzinmann, Orange
• Oya Yasayan, OMD Turkey
• Hani Ramzi, Alcatel Lucent