The Brand Advertising Committee delivered its first work in 2010, producing an impressive White Paper. It is now working on the deployment of an IASH model in Europe that makes inventories safer and more transparent. The Committee is working under the leadership of Eric Urdahl (United Internet Media) as Chair and Rob Rasko (CPX Interactive) as Vice-Chair.
Brand advertising and digital, a white paper from IAB Europe
This White Paper is the first project of the IAB Europe Brand Advertising Committee and aims to prove and promote the web as a vehicle for branding, as well as to educate readers about the power and value of digital for brand advertisers.
Based on the huge demand from the advertising industry for more detailed information, research and case studies that prove the strength of digital for online branding, it provides an holistic view of measurement, formats, targeting and cross-media as well as useful evidence of how digital campaigns can support brands. The findings are based on insights, analysis and experience from the most respected market players, advertisers, research companies and service providers in the industry.
Report compiled and authored by Eric Urdahl, Chairman of IAB Europe’s Brand Advertising Steering Committee and Head of International Business at United Internet Media AG Germany.
If your company is a member of IAB Europe you can log in to the Knowledge Bank and download the white paper here (for a reminder of your company log in details please email our Communication Manager Bénédicte Blondel).
More about the Brand Advertising Committee
Eric Urdahl, Head of International Business at United Internet Media is the Chairman of our Brand Advertising Committee. He drives the committee, and collaborates with the IAB Europe Board to develop their main projects.
Goals of the Brand Advertising Committee:
Participating organisations include: