Setting standards through IAB Europe's Commitees

As our industry grows and develops, it is important to establish standards and best practice guidelines that can help make interactive advertising easier for everyone involved.

IAB Europe’s Committees provide a framework for small groups of industry experts to work together to address some of the key challenges they face in the marketplace. Together they make recommendations for best practice and voluntary guidelines which are then ratified by our members and trade association partners. Groups also work on educating the wider marketing industry on the benefits of specific aspects of internet advertising.

The standards and best practice guidelines issued by IAB Europe are intended to make it easier for your company to trade, to enhance users’ experiences and, ultimately to support the growth of the  European online advertising market.

Our current Committees include:

Policy Committee  

• Public Affairs

Business Committees:   

·          Brand Advertising

·          Direct Response

·          Mobile

.          Performance Marketing

If you are interested in joining a Committee please contact us