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Setting standards through IAB Europe's Commitees

As our industry grows and develops, it is important to establish standards and best practice guidelines that can help make interactive advertising easier for everyone involved.

 

IAB Europe’s Committees provide a framework for small groups of industry experts to work together to address some of the key challenges they face in the marketplace. Together they make recommendations for best practice and voluntary guidelines which are then ratified by our members and trade association partners. Groups also work on educating the wider marketing industry on the benefits of specific aspects of internet advertising.

 

The standards and best practice guidelines issued by IAB Europe are intended to make it easier for your company to trade, to enhance users’ experiences and, ultimately to support the growth of the  European online advertising market.

 

Our current Committees include:

Policy Committee  

  • Public Affairs

Business Committees:   

        

·          Brand Advertising

·          Direct Response

·          Mobile

 

If you are interested in joining a Committee please contact us

 Brand Advertising

Brand advertising and digital; a white paper from IAB Europe - aims to prove and promote the web as a vehicle for branding, as well as to educate readers about the power and value of digital for brand advertisers.

Read More  Direct Responce Read More  Mobile Committee

IAB Europe’s Mobile Committee operates under the leadership of Ludovic Lévy Orange Advertising Network's Group Marketing Director, and includes representatives from key organisations in the sector:

 

Orange Advertising Network     

comScore Europe

Alcatel-Lucent

Mobile web

JME.net      

IAB UK

Hi-Media

IAB Europe has the support and collaboration of the Mobile Marketing Association (MMA) on standardisation and definitions and the GSMA (the GSM Association) on measurement in this growing sector of the market... 

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