Research & Thought Leadership

Brand Advertising

One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment.

This Framework is composed of a set of initiatives designed to be compatible with global programmes and there are three areas of focus; ad formats, metrics and KPIs and quality and audience segments.

BRAND ADVERTISING NEW GRAPHIC -IAB Europe_Brand Advertising Framework for website v2

The Framework aims to address:

  • Insufficient brand spend online
  • Fragmentation of ad formats
  • Limited video inventory
  • Measurement issues

Brand Advertising Committee leadership:
Chair: Karim Attia
Vice Chair: Christophe Dané, IAB France

For more information please contact
Marie-Clare Puffett
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