One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment.
This Framework is composed of a set of initiatives designed to be compatible with global programmes and there are three areas of focus; ad formats, metrics and KPIs and quality and audience segments.
The Framework aims to address:
- Insufficient brand spend online
- Fragmentation of ad formats
- Limited video inventory
- Measurement issues
Brand Advertising Committee leadership:
Chair: Karim Attia
Vice Chair: Christophe Dané, IAB France