Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.


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Marie-Clare Puffett
Watch this webinar recording in which we explored the transparency and trust challenges in the digital advertising supply chain and industr...
15 March 2018
IAB Europe Webinar Recording: Building Transparency and Trust in the Digital Advertising Supply...
While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with certain brands. To add, the h...
8 March 2018
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home
Join on Wednesday 14 March 4pm CET/ 3pm GMT Join this webinar on Wednesday, 14 March at 4pm CET / 3pm GMT to gain insight into the ...
6 March 2018
IAB Europe Webinar: Google’s initiatives to support the Coalition’s Better Ads Standards
All digital advertising categories experienced growth up to Q3 2017 in Poland.  Find out more at:
28 February 2018
Member report: IAB Poland – Digital Ad Spend report Q3 2017
Digital advertising grew by 8% in Germany in 2017 and a growth rate of 10% is expected for 2018. The digital advertising market is growing s...
27 February 2018
Member report: OVK/BVDW – Digital Ad Spend in Germany 2017
HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital ou...
23 February 2018
OMD Turkey for Hewlett Packard
As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey ran a month-long campa...
23 February 2018
Mindshare Turkey for MAC Cosmetics
There is no excerpt because this is a protected post.
23 February 2018
Protected: IAB Europe webinar recording (member only content): Current status of programmatic a...
  European digital advertising continues to experience double-digit growth; in the first half of 2017 it grew by 11.5% to €22.2bn fro...
15 February 2018
IAB Europe Webinar Recording: European Online Advertising Spend H1 2017
  Following the success of the first Virtual Programmatic Day in 2017, IAB Europe will be holding two in 2018. The first Virtual Progra...
6 February 2018
Registrations open for IAB Europe Virtual Programmatic Day H1 2018, Thursday 19 April 2018
IAB Europe invites the industry to share views on their current challenges for digital brand advertising, measurement and solutions that cou...
5 February 2018
IAB Europe survey: Digital Brand Advertising and Measurement
There is unprecedented demand from advertisers to fully understand audiences across TV and digital video: which consumers were reached and h...
29 January 2018
Member report: FreeWheel – The European Video Measurement Matrix – A robust view of...

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