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Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox.  Whilst consumers ...
9 November 2016
Digital video advertising trends show brands attuned to changing user behaviour across all devi...
In a previous article, we talked about what a data strategy is and the key components to build for success. Now, we look to the ‘why’ an...
9 November 2016
Member blog – Turn – Part 2: ‘The Why’ – Solving business needs and making th...
Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development teams, which include comScore’s campai...
8 November 2016
Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall
Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a good number of European pub...
3 November 2016
High stakes for European media and digital advertising as Brussels turns to ePrivacy
This is a three-part blog series: ‘The What’ – What is a data strategy & why do you need one? ‘The Why’ – Solving b...
2 November 2016
Member blog – Turn – Part 1: ‘The What’ – What is a data strategy & ...
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total programmati...
22 September 2016
Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members
It’s no secret that Europe has established itself as a hot bed for ad tech innovation. Fuelled by the uptake of programmatic, this is crea...
4 August 2016
Member blog – PulsePoint – The Shifting Programmatic Landscape in Europe
Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular ...
25 July 2016
Member blog – Adform – Adform Helping IAB and the EU Drive Industry-Wide Brand Safe...
The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have made their...
13 July 2016
Member blog – The ADEX / BVDW – Future of Data for Programmatic – key to smart bu...
Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web browser in 1995, t...
7 July 2016
Member blog – Improve Digital – From phone to VR to smart TV: a holistic mobile ad ...
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I made a year prior at IAB Eur...
17 June 2016
Member blog – AppNexus – Differentiation and Programmable Marketing
There’s a lot of confusion about what full programmatic TV will bring. Let’s get clear before taking a peak into the future Last...
13 June 2016
Member blog – Improve Digital – TV and Online Video
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