Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

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15 February 2016
Improve Digital and UK Publisher: holistic programmatic strategy
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Milliyet is a leading Turkish news provider that sells 260,000 print copies daily and attracts over 3 million unique users to its online pro...
14 February 2016
Google: Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick
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Jubii is a publisher and media network that covers over 60% of the Danish internet population. The company wanted to monetise both premium a...
14 February 2016
Google: Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick
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Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver more nati...
14 February 2016
Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800%
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Condé Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopt...
14 February 2016
Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom
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13 February 2016
Improve Digital and Dutch Publisher: programmatic video strategy
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20 January 2016
Improve Digital and German Publisher: Premium programmatic strategy
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20 January 2016
Adform and Burberry: brand campaign
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20 January 2016
Improve Digital and UK Publisher: holistic premium programmatic strategy
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20 January 2016
Adform and Sawadee Travel: programmatic rich media
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20 January 2016
RocketFuel and TUI Suisse
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20 January 2016
Improve Digital and Dutch Publisher: programmatic video, display and mobile
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