Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

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Rocket Fuel was tasked with generating flight bookings, alongside achieving a positive ROI and hitting an aggressive blended CPA goal. SAS ...
16 February 2016
Rocket Fuel achieves a 76% improved CPA for Scandinavian Airlines
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16 February 2016
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital Advertising 
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16 February 2016
Google and Boston Consulting Group: Digital Campaign Performance Increases 30-50% with Data-Dri...
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16 February 2016
Adform and Pandora: programmatic rich media
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16 February 2016
Adform and WWF: programmatic rich media
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For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over 32 million ...
16 February 2016
Google: iLMeteo Forecasts Mobile Growth, Uses DoubleClick to Monetise Accordingly
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Encompassing more than 15 apps for Android, iOS, Windows and Blackberry, Runtastic is a digital fitness community that launched five years a...
16 February 2016
With Google, Runtastic Kickstarts a Journey of International Expansion
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As the UK’s number-one news brand, The Telegraph needed a solution that would enable the business to take every layer of its ad server and...
16 February 2016
Google: The Telegraph Embraces DoubleClick’s Programmatic Solutions to Increase Revenue b...
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As the branch of eBay responsible for connecting brands to the platform’s audience of engaged consumers, eBay Advertising embraced program...
16 February 2016
Google: eBay Perspective on the Role of Advertising in Retail Environment
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Michelin, and their agency MEC, wanted to drive product awareness of CrossClimate and did so through mobile programmatic activation.
16 February 2016
Google: Mobile Programmatic Activation Allows Michelin and MEC to Extend Reach
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Nescafé Dolce Gusto, and their agency Jellyfish, wanted to drive sales of its coffee machines, while maximising the efficiency of its displ...
16 February 2016
Google: Nescafé Dolce Gusto Drives Sales with Audience Signals
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Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages...
16 February 2016
Google: From Manual Buying to Programmatic: First-Hand Learnings from the Google Media Lab
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