Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

Screen Shot 2016-03-21 at 10.06.24 AM
Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...
21 March 2016
55 and Ferrero: Validating on-target delivery with people-based marketing.
Screen Shot 2016-03-21 at 10.01.18 AM
Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the top ...
21 March 2016
Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions.
atlas_website_sucessstories-mini-screens_v2
Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will use Atlas to mea...
21 March 2016
MINI & MobeSeek: Uncovering conversions and targeting insights on mobile
tommyhilfiger
As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to char...
21 March 2016
Tommy Hilfiger: Online to offline: Atlas links digital campaign to in-store sales
where-we-work
Collective relies on the power of video to drive brand recognition and recall among its target audiences. Historically, executing advertisin...
16 March 2016
AppNexus and Collective
appnexus
The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers eithe...
16 March 2016
AppNexus and Bannerconnect
tamedia
Tamedia is a Swiss media group with its headquarter in Zurich. With its daily and weekly newspapers, magazines, online platforms as well as ...
15 March 2016
Improve Digital and Tamedia
telekom-magenta-mobil-neue-tarife-1l1
This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full sta...
15 March 2016
Adform and Deutsche Telekom
Google trovit case study
A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present in 45 countrie...
1 March 2016
Google: Native Ads on DoubleClick Boost Trovit’s Mobile CPMs
Evancs Cycles
Read how Evans Cycles harnessed Turn’s data insights & programmatic technology to hone in on new audiences, improve ad performance and...
25 February 2016
Turn and Evans Cycles: Uncovering Audience Insights to Enhance Buyer Personas and Drive Sales
EBay_former_logo.svg
16 February 2016
MediaMath and eBay
Screen Shot 2016-01-27 at 12.13.57 PM
OpenX and Condé Nast Case Study from IAB_Europe
16 February 2016
OpenX and Condé Nast
Page 2 of 512345
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?