Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

Become a Fountain of Knowledge: Explore Our New Resource Hubs Today!

Lauren Wakefield
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07/02/2024
Ever wanted to find a certain resource on a specific industry topic but haven’t known where to start? Look no […]

Key Highlights from our First Retail Media Standards for Europe Workshop

Amy Mazzola
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06/02/2024
On the 22nd and 23rd of January, representatives from 15 retailers in Europe gathered to discuss and debate various retail […]

Join Us and Our CMO Helen Mussard at Performance Marketing World Unlocked 2024

Amy Mazzola
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24/01/2024
The time for actionable marketing gameplans is NOW. And where better to find them than at PMW Unlocked 2024? Mark […]

Request for Proposal - TCF Vendors & CMPs Registration and Management Portal

Amy Mazzola
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23/01/2024
To further enhance our ability to manage the registrations of TCF (Transparency & Consent Framework) Vendors and Consent Management Platforms […]

Hot Off the Press: E-Commerce Berlin Expo 2024's Must-See Agenda

Amy Mazzola
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17/01/2024
E-commerce Berlin Expo has always been a fantastic opportunity for anyone in the industry to learn new things, meet experts, […]

Share Your Insights on Generative AI in Digital Advertising - Participate in our Survey Today!

Amy Mazzola
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15/01/2024
Generative Artificial Intelligence (GAI) is rapidly transforming the digital advertising landscape. It’s a hot topic and one that is changing […]

That’s a Wrap! Check Out IAB Europe’s 2023 Highlights

Amy Mazzola
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19/12/2023
With the festive season upon us and the new year fast approaching, we take you on a journey back to […]

2024 Trends in the Programmatic Ecosystem

Amy Mazzola
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14/12/2023
What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]

2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
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14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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