Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

Programmatic buying has become a hot topic for digital advertisers in China. When we talk about programmatic buying, the first thing which c...
19 October 2016
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better Advertising P...
For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggl...
9 September 2016
AppNexus and Bannerconnect: AppNexus Programmable Bidder Turbo Charges Performance of Automotiv...
A photo by Jonathan Velasquez.
Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digi...
9 September 2016
AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale usi...
eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned a...
9 September 2016
AppNexus and eBay Kleinanzeigen: From the classic waterfall model to pre-bid
Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers across Facebook’s desktop and mobile prop...
13 July 2016
Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook
To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
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In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...
27 April 2016
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
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Today’s Connected Consumers are engaging with published content not only in print but online through numerous devices – both desktop and...
26 April 2016
GfK and Time Inc: Putting people back into data
Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of i...
21 March 2016
Live Nation: Measuring the impact of mobile advertising
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Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...
21 March 2016
55 and Ferrero: Validating on-target delivery with people-based marketing.
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Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the top ...
21 March 2016
Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions.
Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will use Atlas to mea...
21 March 2016
MINI & MobeSeek: Uncovering conversions and targeting insights on mobile
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