Best Practices

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the “Highly Commended”...
8 June 2016
Millward Brown Research: AdReaction: Video Creative in a Digital World
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as the winner of the Consumer Devices cat...
8 June 2016
IAB UK Research: Real_Living: How devices compete for attention in the living room
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use of Res...
8 June 2016
The Guardian Research: The Guardian Guide to Context
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the winner of the Research and Data I...
8 June 2016
comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behav...
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer Attitudes and Behaviour category and...
8 June 2016
BBC Research: The Science of Engagement
The first study of BVDW for online audio shows the impact of digital audio advertising. Campaign parameters Calendar weeks 19-22 (four weeks...
8 June 2016
BVDW report: Online audio advertising effects study 2015
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent of ...
7 June 2016
Ad Blocking Detection Guidance
As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is exp...
6 June 2016
DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creati...
To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet Media as the winner for the Advert...
24 May 2016
United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boos...
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Facebook and Instragram as the winner for the Dig...
18 May 2016
Instagram Research: The Instagram Effect
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK...
13 May 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards
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