Best Practices

Multi-Device and Connected World Library

This library brings together media consumption research to showcase the evolving consumer landscape and the potential for cross-screen advertising.

MillwardBrown
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the “Highly Commended”...
8 June 2016
Millward Brown Research: AdReaction: Video Creative in a Digital World
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At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as the winner of the Consumer Devices cat...
8 June 2016
IAB UK Research: Real_Living: How devices compete for attention in the living room
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At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the winner of the Research and Data I...
8 June 2016
comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behav...
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At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet Media as the winner for the Advert...
24 May 2016
United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boos...
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The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores...
20 November 2015
Millward Brown Research: Making sense of multi-screen in Europe
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This research from comScore shows that consumers are increasing consuming digital media away from the PC, and joining measurement up across ...
20 November 2015
comScore: The Multi-Platform Majority
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Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study undertaken by Ipsos Turkey. The rese...
20 November 2015
IAB Turkey: Multiplatform Internet Audience Measurement
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A study of the effects of the parallel use of several screens on attention and the consequences for media planning, creation and advertising...
20 November 2015
United Internet Media and InteractiveMedia – Catch Me If You Can!
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IAB Serbia and MindTake have set up an annual online audience research in Serbia that is executed through an online panel in collaboration w...
20 November 2015
IAB Serbia: Annual Online Audience Research
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IAB UK commissioned this piece of research to investigate how consumers really use their devices and how this impacts on purchases. The stud...
20 November 2015
IAB UK – RealView
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An ethnographic study with eye tracking, which investigates the distribution of attention to the various screens in multi-screen situations....
20 November 2015
United Internet Media – Multi-Screen – A Peak into the Living Room!
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The “digital facts” AGOF study will enable media planners to calculate reach and user data for combined stationary and mobile enabled we...
20 November 2015
AGOF – Digital Facts
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