Best Practices

With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a consistently high...
8 November 2017
Affiperf and Oracle Data Cloud: A winning equation = first + third-party data
The aim  of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, c...
31 October 2017
IAB Europe Transparency Guide
This is the second of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research ...
19 October 2017
IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Planning
This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research...
21 September 2017
IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cross-d...
Wednesday 18th October 3pm CEST Join this webinar to gain insight into best practice in consumer behaviour and media planning Register here ...
11 August 2017
IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the realit...
31 July 2017
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standar...
This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working Group (GIG), under the leadership of ...
20 July 2017
IAB Europe GIG: Working Paper on the Definition of Personal Data
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