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Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide resear...
16 January 2017
IAB Europe Press release: European ad industry releases new data about powerful economic benef...
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Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal fo...
10 January 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules
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London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Oper...
5 January 2017
Member News: IAB UK appoints Jon Mew as CEO
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Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today called on...
23 November 2016
European publishers urge European Commission to recognise importance of digital advertising in ...
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Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. The data ...
23 November 2016
Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveal...
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Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transp...
14 November 2016
EDAA enhances transparency and user control for online video advertising
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Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding K...
9 November 2016
Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe ...
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Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with key audiences, t...
27 September 2016
Mobile site development on par with desktop sites, new IAB Europe research shows
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Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 201...
22 September 2016
Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015
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Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) – September 15, ...
15 September 2016
Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
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Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced that ...
14 September 2016
European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europ...
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Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the tenth AdEx Benchmark 2015 Report1 – t...
28 June 2016
Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance
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