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Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide resear...
16 January 2017
IAB Europe Press release: European ad industry releases new data about powerful economic benef...
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Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and med...
12 January 2017
Interact 2017 Conference May 23-24: Registrations are now open!
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Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal fo...
10 January 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules
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On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), ad...
9 January 2017
European publishers, the digital advertising industry and direct marketers have expressed serio...
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Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
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IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The l...
7 December 2016
How to Comply with EU Rules Applicable to Online Native Advertising
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Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. The data ...
23 November 2016
Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveal...
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Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content. The interactions an...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
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Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transp...
14 November 2016
EDAA enhances transparency and user control for online video advertising
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Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding K...
9 November 2016
Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe ...
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Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper i...
26 October 2016
IAB Europe Panel @RTA Summit – Current State of Programmatic, Market Size and Growth R...
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Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper i...
26 October 2016
IAB Europe Speaking Slot @RTA Summit – What does the EU’s new privacy law mean for digi...
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