Ad Effectiveness Library

comScore and Kellogg and Krux: Combating Fraud to Drive ROI

comscore-fraud

Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.

In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including:

  • Reducing invalid traffic across its brands
  • Automating optimization away from IVT
  • Saving $2 million dollars in wasted ad spend

Download the case study now to get a first-hand look into the strategy behind Kellogg’s innovative approach to advertising optimization.

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