As the reach, importance and influence of the internet grows, so does interest from policymakers in ways to regulate it to protect the interest of the consumer. From data protection laws, e-commerce and consumer protection laws and controls on what can be advertised and to whom and how, legislation has a significant impact on any business – positive or negative. We protect the industry through our public affairs activities.
IAB Europe is the industry’s primary and respected representative for the European and international institutions. Our experienced team led by IAB Europe’s Vice President Kimon Zorbas follows and drives developments that impact the online industry and the interactive marketing and advertising to ensure that the regulators and policymakers receive the right information at the right time to inform decisions and support them with subject matter expertise. IAB Europe works jointly with its national IABs to complement the outreach at European level with national initiatives.
Two committees work on public affairs:
As a member of IAB Europe you will benefit from briefings on current debates as well as updates on the progress of proposed legislation (to receive the Public Affairs Weekly updates please register here) and drive the debate jointly within the committees & Board. IAB Europe provides additional support to top level staff members with advice & support on how to navigate Brussels and advises members on high-level policy strategy and company-specific matters.
For any questions on Public Affairs please contact our colleague Lucile Barjot here.
Studies and white papers
Consumers driving the digital uptake – The economic value of online
advertising-based services for consumers
Online Jobs Boosting Europe's Competitiveness
Please go to the Public Affairs section of the Knowledge Bank to find all the revelant documentation in relation with our key initiatives.
The recently formed Industry Coalition for Data Protection (ICDP) today called on Viviane Reding, Vice President of the European Commission, responsible for Justice, Fundamental Rights and Citizenship, to establish a coherent and harmonised framework for Data Protection in the EU.Read More
The Interactive Advertising Bureau Europe (‘IAB’) welcomes the opportunity to respond to the European Commission DG JUST’s consultation on the legal framework for the fundamental right to protection of personal data.Read More
This document is a Request for Proposals addressed by EDAA to companies wishing to act as Certification Providers in the EU/EEA.Read More
As the OBA Self-Regulatory programme develops across Europe, businesses are eager to learn more about how to join and receive benefits for brands and consumers alike. In this webcast organised by Brand Republic and sponsored by Truste, IAB Europe's OBA Project Manager Ionel Naftanaila speaks about how you can effectively leverage online behavioural targeting by implementing self-regulation, consumer transparency and choice controls.Read More
The IAB Europe OBA Framework has been published in April 2011 with 57 signatories. As of February 2012, more than 100 companies are taking part to the self-regulation.Read More
IAB Europe and EASA welcome the continued feedback and opinions of the Article 29 Working Party.Read More
Brussels, 8th December 2011: Industry and self-regulatory bodies are meeting today to finalise the launch of the European Digital Advertising Alliance (EDAA) which will administer an innovative and revolutionary self-regulatory system for online behavioural advertising (OBA). The self-regulatory system provides Internet users with an unprecedented level of transparency and control over behavioural advertising.Read More
IAB Europe hosted the Engage with Policy event in Brussels on Tuesday 19 February, 2013. As a high-level platform to debate the draft Data Protection Regulation review under discussion in the European Parliament, Engage with Policy drilled down into the impact the proposal would have on European business.
IAB Europe hosted the first presentation of the study “Assessing the Consumer Benefits of Online Advertising" in the presence of Vice President Nellie Kroes, European Commissioner, and Sir Martin Sorrell, CEO of WPP, the report sponsors and members of the media.Read More