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Public Affairs - Protecting your freedom to advertise

As the reach and influence of the Internet grows, so does interest from the politicians in ways to regulate it to protect the interest of the consumer. From data privacy acts to controls on what can be advertised and to whom, legislation can have a significant and in some cases damaging effect on any business. A vital part of IAB Europe’s remit is to ensure that our industry is protected from unnecessary and ill-informed legislation that would restrict the growth of the online advertising industry.

IAB Europe is the industry’s primary representative for the European Parliament and Commission in Brussels and we maintain a full time lobby staff. Our experienced and dedicated team follow developments that impact on the interactive marketing industry and ensure that the regulator receives the right information at the right time to inform decisions. The team has been successful in bringing together IAB Europe members to promote the benefits of the industry to key decision makers in the European Union.

As a member of IAB Europe you will benefit from up-to-the-minute briefings on current debates as well as updates on the progress of proposed legislation. You will always know the status of key debates and their potential impact on you.

Our team, led by Alain Heureux, provides:

  • A route to pass your feedback to the European Commission and the European Parliament
  • Summaries of complicated European political debates so that you can quickly take a commercial view
  • Regular briefings on current issues
  • The opportunity to have direct participation in the decision-making proces
  • A tracking service that you can use to brief your own legal teams
  • A partnership process for helping you get more value from your own lobby staff
  • Always-alert campaign services to address the next legislative challenge
  • Advice on possible action to be taken 
  • Active engagement and coalition building with other stakeholders in the industry
  • Event organisation and awareness training.

Our successes include:

  • Securing important amendments to the Audiovisual Media Services Directive, concluded in December 2007. This included an article recognising the importance of advertising self-regulation and exclusions for much of the non-broadcast media
  • Managing an alliance of industry bodies to secure an exemption for the media from the Rome II regulation which establishes the rules to decide on the law applicable in cross-border disputes
  • We were instrumental in achieving the provisions allowing self-regulation for the use of cookies in the Data Protection Directive. We are now working on the revised directive, part of the new telecoms package, to ensure these provisions are not reintroduced.

For the latest Public Affairs updates, please contact Giovanna Fumagallie

Past stories

Public Affairs News

Public Affairs Roundup - December 2009
The December update covers the following stories: Next Council Presidency – Spain… Commission releases study on future of the Ubiquitous Information… Society Users’ rights to be focus of European digital strategy… Telecoms Council meets to agree on new digital strategy for Europe… BEUC outlines priorities for the new CommissionParliament holds Privacy Meeting, discusses policies under new Lisbon Treaty… Commission gives further explanations on UCP Directive… Chair of Article 29 group: “Privacy needs to be respected”… OECD conference: Strengthening consumer protection online… EDPS: Advantages of new Agency for large-scale IT systems – Definitions for its activities needed. Read More
Public Affairs Roundup - November 2009

The November update covers the following stories: The names of the individuals appointed to the EU’s new top posts were announced... Long-awaited agreement was finally reached on the Telecoms Package... Conference on online consumer safety ....Reding speech at BEUC: “A European Digital Agenda for the New Digital Consumer” ... EU: Kuneva releases paper on steps towards securing EU Online Single Market ...Legal action against UK over confidentiality of electronic communications....plus much more

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Public Affairs Roundup - October 2009
The latest updates from Brussels, including the Telecoms Package, The Lisbon Treaty, calls for more actions against spammers, and plans for cross-border e-commerce in Europe Read More
Public Affairs Roundup - September 2009

The Lisbon Treaty has been ratified by the German Government and on 2nd October, the Irish have also approved it through a referendum. The Swedish EU Presidency has also announced its plans to appoint the new Commissioners, the high representative for foreign policy and the permanent European Council President at the EU summit on 29th and 30th October. Such plans will be dependent on a favourable outcome of the Irish referendum on the 2nd October.

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Public Affairs Roundup August 09

August has been a quiet month, due to the Parliament summer recess, and only since last week it’s gone back to business as usual.  In this roundup:

1. Barroso reveals mandate to European Parliament
2. Commissioner Barrot introduces Stockholm Programme to JURI
3. EU: Swedish Presidency on online children safety
4. EU: Commission urges greater action towards a Media Literate Europe
5. EU: Council and Parliament discuss labelling
6. EU: Verheugen on Pharma Package
7. Commission calls for study on consumer protection of digital content
8. Commission criticised for Collective Redress proposal
9. MEP questions Commission cross-border action
10. Contract law: Common Frame of Reference guidelines agreed

 

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Public Affairs Roundup July 09
The latest public affairs roundup brings you, amongst other issues, updates on the newly-elected European Parliament, the Swedish Presidency and changes at the Commission. Read More
Public Affairs Roundup June 09

This months Public Affairs roundup includes updates on the Public Affiars roundtable at the recent Interact conference, the Telecoms Package, Energy Labelling Directive, SNS, Internet governance, and an action plan for IoT. 

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Public Affairs Roundup May 09

May's public affairs update includes the latest on the Telecoms Package, the eYouGuide, data protection, the "Digital Agenca", protecting children online, the use of RFID ships, and the latest consumer protection developments

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Public Affairs Roundup April 09

This month’s newsletter brings you updates on the Telecoms Package, the Digital Consumer event organised by DG SANCO at which IAB Europe President was a speaker and recent developments on behavioural advertising.

  1. Update on the Telecoms Package
  2. SANCO event on profiling
  3. First EU Consumer Summit
  4. Commission on behavioural advertising
  5. ALDE group launches European Civil Liberties Day -15th April
  6. European Conference on ‘Safer Internet for Children’ adopts Prague Declaration
  7. 2nd Open Forum on Alcohol and Health, 30th April 2009, Brussels
  8. Developments on Consumer Protection and Collective Redress
  9. Commission proposes new strategy to combat cyber attacks and disruptions
  10. ICOMP Conference on Privacy and Competition in the Online Marketplace  

 

 

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Public Affairs Roundup March 09

This month’s newsletter contains updates on the Telecoms Package, the Digital Consumer event organised by DG SANCO, at which IAB Europe will be speaking, and consumer protection initiatives at EU level. 

  1. Update on the Telecoms Package
  2. SANCO Consumer Summit – event on Profiling
  3. LIBE hearing on freedoms and security online
  4. Investigation into the Implementation of the Data Retention Directive
  5. EU Parliament adopts report on online gambling
  6. Europe against Cybercrime
  7. ALDE seminar on Collective Redress
  8. EU to increase (e-)shopper’s rights
  9. 10th Anniversary Consumer Day – 13 March 2009
  10. Annual Telecoms Report
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Public Affairs Roundup February 2009

This month’s newsletter brings you updates on the Telecoms Package, Unfair Commercial Practices event, the Safer Internet Day, reports on online gambling and videogames amongst others. 

  1. Update on the Telecoms Package
  2. EU:  SANCO event on UCP
  3. EU: Art 29WP meeting
  4. European Data Protection Day - 28th January 2009  
  5. Safer Internet Day – 10th February
  6. Online gambling
  7. IMCO discusses draft own initiative report on video games
  8. Commissioner Reding’s speech on ‘Internet of the Future’
  9. European Parliament votes to criminalize internet ‘grooming’
  10. Report on international Trade adopted  

 

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Public Affairs Roundup January 2009

Our team has been monitoring a wide range of issues and discussions in Brussels affecting digital advertising – see our round-up from the first couple of weeks of January on the Czech Presidency’s priorities, initiatives related to the EU Year of Innovation and Creativity and further developments on data protection and the e-Privacy Directive.

  1. EU: EDPS second Opinion on ePrivacy
  2. EU: European Data Protection Day - 28th January 2009
  3. International meeting on compulsory privacy standards in Spain
  4. EU: Czech Presidency to address issue of child protection on the internet
  5. European Year of Creativity and Innovation 2009
  6. Court of Justice defines rules on data protection and freedom of press
  7. Reshuffle in the Commission
  8. EU: 3 million .eu domain names now registered
  9. MEPs denounce human rights violations in the EU
  10. Parliament backs protection of consumers by approving report on unfair commercial practices

 

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Public Affairs Roundup December 2008

 

Our December Public Affairs update includes updates onthe EU's e-privacy rules, consumer contracts, child protection online, online advertising, and self regulation of digital media in the UK.

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Public Affairs Roundup November 2008

 

IAB Europe's Public Affairs team keeps track of the discussions in Brussels that have the potential to affect digital advertising and advertisers. We are pleased to send you the summary of the top relevant issues that the EU has been looking at during the month of November. Whilst the main focus is on the Telecom Package, some interesting developments on consumer protection legislation have taken place. 

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Public Affairs Roundup October 2008

 

IAB Europe's Public Affairs team keeps track of the discussions in Brussels that have the potential to affect digital advertising and advertisers. We are pleased to send you the summary of the top relevant issues that the EU has been looking at during the month of October.


 

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September 08 - Top 10

 

Get the latest news on the Telecoms package, safer surfing for children, the Safer Internet Forum, the e-commerce consultation, and updates on car and pharmaceutical advertising.

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