About
Mission
Board
Operational Partners
TeamNational IABs and Partners
Austria
Belgium
Bulgaria
Croatia (INAMA)
Cyprus
Czech Republic (SPIR)
Denmark (FDIM)
Finland
France
Germany (OVK)
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway (INMA)
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slovenia (SOZ)
Spain
Sweden
Switzerland
Turkey
UK
Ukraine (UAIA)As the reach, importance and influence of the internet grows, so does interest from policymakers in ways to regulate it to protect the interest of the consumer. From data protection laws, e-commerce and consumer protection laws and controls on what can be advertised and to whom and how, legislation has a significant impact on any business – positive or negative.
We protect the industry through our public affairs activities. A vital part of IAB Europe’s remit is to ensure that our industry is protected from unnecessary and ill-informed legislation that would restrict the growth of the online advertising industry and promote good regulation and meaningful self-regulation to allow the sector and the advertising ecosystem to grow.
IAB Europe is the industry’s primary and respected representative for the European and international institutions. Our experienced team led by IAB Europe’s Vice President Kimon Zorbas follows and drives developments that impact the online industry and the interactive marketing and advertising to ensure that the regulators and policymakers receive the right information at the right time to inform decisions and support them with subject matter expertise. IAB Europe works jointly with its national IABs to complement the outreach at European level with national initiatives.
IAB Europe has been successful in promoting the benefits of the industry to key decision makers in the European Union such as European Parliament, European Commission, Council of Ministers, European Data Protection Supervisor and Article 29 Working Party and Council of Europe. IAB Europe also engages actively with national Data Protection Authorities and international institutions (e.g. Council of Europe, OECD and ICC), international fora and standardisation bodies (e.g. W3C).
The responsible Policy Committee includes more than 20 recognized company representative experts and is supported by the IAB staff and the Committee’s leadership, Stephan Noller (nugg.ad) acting as its Chair and Nick Stringer (IAB UK) as Vice-Chair.
Pictures from the Consumer Benefits Survey Roundtable: Vice-President Neelie Kroes and Sir Martin Sorrell, CEO, WPP Group at the launch of the McKinsey report “Consumers driving the digital uptake”
Key initiatives:
E-Privacy Directive Transposition: providing members with the information and materials to advocate a workable solution across EEA/EU
IAB Europe OBA Framework: promoting self-regulation for online behavioural advertising (including compliance and enforcement)
Data Protection Directive Review: promoting necessary changes to improve today’s regime at EU and Member State level in cooperation with national IABs
Do-not-track (DNT): IAB Europe is a member of W3C and promotes a workable and meaningful standardisation of DNT
Advertising and IP: Evaluation and proposals on how to promote responsible advertising across the value chain.
As a member of IAB Europe you will benefit from briefings on current debates as well as updates on the progress of proposed legislation and drive the debate jointly within the Policy Committee & Board. IAB Europe provides additional support to top level staff members with advice & support on how to navigate Brussels and advises members on high-level policy strategy and company-specific matters. As a member, you will always know the status of key debates and their potential impact on your business, allowing you to develop your business strategy accordingly.
For the any questions on membership please contact our colleague Lucile Barjot, publicaffairs@iabeurope.eu
Brussels, 8th December: Industry and self-regulatory bodies are meeting today to finalise the launch of the European Digital Advertising Alliance (EDAA) which will administer an innovative and revolutionary self-regulatory system for online behavioural advertising (OBA). The self-regulatory system provides Internet users with an unprecedented level of transparency and control over behavioural advertising.
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Brussels, 28 November 2011. The recently formed Industry Coalition for Data Protection (ICDP) today called on Viviane Reding, Vice President of the European Commission, responsible for Justice, Fundamental Rights and Citizenship, to establish a coherent and harmonised framework for Data Protection in the EU.
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The Interactive Advertising Bureau Europe (‘IAB’) welcomes the opportunity to respond to the European Commission DG JUST’s consultation on the legal framework for the fundamental right to protection of personal data.
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IAB Europe is hosting the first presentation of the study “Assessing the Consumer Benefits of Online Advertising" in the presence of Vice President Nellie Kroes, European Commissioner, and Sir Martin Sorrell, CEO of WPP, the report sponsors and members of the media.
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The November update covers the following stories: The names of the individuals appointed to the EU’s new top posts were announced... Long-awaited agreement was finally reached on the Telecoms Package... Conference on online consumer safety ....Reding speech at BEUC: “A European Digital Agenda for the New Digital Consumer” ... EU: Kuneva releases paper on steps towards securing EU Online Single Market ...Legal action against UK over confidentiality of electronic communications....plus much more
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The Lisbon Treaty has been ratified by the German Government and on 2nd October, the Irish have also approved it through a referendum. The Swedish EU Presidency has also announced its plans to appoint the new Commissioners, the high representative for foreign policy and the permanent European Council President at the EU summit on 29th and 30th October. Such plans will be dependent on a favourable outcome of the Irish referendum on the 2nd October.
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Come and discuss Advertising’s role in driving innovation & growth at The European Parliament in Brussels on Wednesday, 19 October 2011.
Participants in the panel discussion will include Members of the European Parliament and high-level representatives of the media and advertising industry
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IAB Europe and EASA welcome the continued feedback and opinions of the Article 29 Working Party.
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