Our mission is to protect, prove, promote and professionalise the digital industry in Europe

The power of IAB Europe comes from its extensive membership at both country and corporate levels. Our national membership of 28 countries spans the entire continent - not only the mature markets of Western Europe, but also rapidly evolving markets including Croatia, Macedonia, Romania, Russia and Slovakia. Our corporate membership includes 48 advertisers, major media groups, publishers and portals, agencies, research companies and technology and service providers.    

Learn more about IAB Europe's vision from Alain Heureux, President:

We focus around 60% of our efforts on this area with a full programme of initiatives.
Our Public Affairs team, which follows developments impacting our industry from data protection to self-regulation on Online Behavioral Advertising to e-privacy, has an impressive record of getting our message across to key decision makers at a local level and in Brussels. The team works closely with experts in taskforces with the Policy Committee or the Web Analytics Committee. The team also provides the industry with insightful whitepapers such as 'Consumer driving the digital uptake' (McKinsey). As legislation is a global issue, Chris Sherwood and Justin Weiss have been nominated as Advisors to the Board, ensuring the trans-continental communication between IAB US and IAB Europe. 

The data to show the growth of the online industry in Europe.

We provide Proof of the value of digital marketing techniques and platforms through research. We focus 25% of our efforts on this area, undertaking useful benchmarking and shared pan-European studies and surveys including the AdEx Benchmark report, Mediascope Europe and further partner reports (Do you CEE? in partnership with Gemius, Consumer Barometer in partnership with Google, MCDC in partnership with InSites Consulting). The IAB Europe Research Awards created an opportunity for the digital marketing world to applaud the contribution made by the leading research projects.

The reference point for promoting the digital and interactive marketing industry.

We Promote the role of online advertising through events, white papers and public relations. We focus 15% of our efforts on this area, running a full programme of events to facilitate member meetings and the exchange of best practice ideas. As well as hosting its own Interact Congress, IAB Europe Research Awards, MIXX Awards Europe and General Assembly meetings, IAB Europe’s partners with a number of other pan-European events. Several Committees or ad hoc Taskforces are running, with members and staff drawing on expertise and resources to deliver products and services for the industry.

Professionalising the industry defining standards and practices.

IAB Europe is the only body that truly represents the interests of the European digital industry, and one of the goal of the association is to create greater trust with the European industry. We believe we have a key role in defining practices, in order to increase the engagement across the network on policy matters; and in increasing the focus on the business of standardisation and measurement across Europe.