Our mission is to protect, prove and promote the digital industry in Europe

PROTECT 

We Protect the industry through our public affairs activities. We focus around 60% of our efforts on this area with a full programme of initiatives.

Our Public Affairs team, which follows developments impacting our industry from data protection to cookies to privacy, has an impressive record of getting our message across to key decision makers at a local level and in Brussels. The Policy Committee consists of more than 20 experts and is working under the leadership of Stephan Nöller (nugg.ad) acting as Chair and Nick Stringer (IAB UK) as Vice-Chair. As legislation is a global issue, Chris Sherwood and Justin Weiss have been nominated as Advisors to the Board, ensuring the trans-continental communication between IAB US and IAB Europe. 

PROVE

We provide Proof of the value of digital marketing techniques and platforms through research. We focus 25% of our efforts on this area, undertaking useful benchmarking and shared pan-European studies and surveys. We work with a selection of partners who help us achieve these objectives: comScore Europe, Insites Consulting, Screen Digest,TNS, Gemius and Nielsen.

PROMOTE

We Promote the role of online advertising through events, white papers and public relations. We focus 15% of our efforts on this area, running a full programme of events to facilitate member meetings and the exchange of best practice ideas. Several Committees or ad hoc Taskforces are created, with members and staff drawing on expertise and resources to deliver products and services for the industry.

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IAB Europe is the only body that truly represents the interests of the European digital industry. The power of IAB Europe comes from its extensive membership, at both country and corporate levels.

Our national membership spans the entire continent - not only the mature markets of Western Europe, but also rapidly evolving markets in Eastern Europe including Croatia, Poland, Romania, Serbia and Slovenia. Our corporate membership includes advertisers, major media groups, publishers and portals, agencies, research companies and technology & service providers.

Throughout this website you will find detailed information on what we do. We sincerely hope that you will support the important work that we are doing and will want to become involved in some of our activities. Remember, it is only through working together that we will achieve our goals and support the growth of our exciting and challenging industry.