Our mission is to promote, regulate, educate and protect the digital industry

Representing 25 country members across Europe and over 5,500 companies, IAB Europe is the trade association of the European digital and interactive marketing industry.

We exist to promote the growth of Europe’s interactive advertising markets, to protect the interest of the industry, to regulate practices on the market and to educate the stakeholders in the digital landscape.

IAB Europe is the only body that truly represents the interests of the European digital industry. The power of IAB Europe comes from its extensive membership, at both country and corporate levels.

Our national membership spans the entire continent - not only the mature markets of Western Europe, but also rapidly evolving markets in Eastern Europe including Croatia, Poland, Romania and Slovenia. Our corporate membership includes advertisers, major media groups, publishers and portals, agencies, research companies and technology & service providers.

Throughout this website you will find detailed information on what we do. We sincerely hope that you will support the important work that we are doing and will want to become involved in some of our activities. Remember, it is only through working together that we will achieve our goals and support the growth of our exciting and challenging industry.