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TeamNational IABs and Partners
Austria
Belgium
Bulgaria (IA)
Croatia (INAMA)
Cyprus
Czech Republic (SPIR)
Denmark (FDIM)
Finland
France
Germany (OVK)
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway (INMA)
Poland
Portugal
Romania
Russia
Serbia
Slovakia (AIM)
Slovenia (SOZ)
Spain
Sweden
Switzerland
Turkey
UK
Ukraine (UAIA)
More than 300 Senior marketers from all over the World gathered for two powerful days in Barcelona recognizing the role and value of Interact, the pan-European meeting place developed by IAB Europe. What makes Interact unique is the Audience as more than 25 different nationalities are represented from US to Russia Mexico or Turkey providing business and networking opportunities for all guests, is the focused Content on Digital Marketing mixing creativity, buying and selling debates throughout the European ecosystem and finally the great venues having visited Brussels-Berlin-Barcelona since 2007.
Don’t miss our communication in September as we will be announcing the dates for our 5th edition as well as the chosen location for 2011.Let’s put the 2010 key-messages into an action plan developing the Brand Advertising revenues for digital platforms : advertisers are looking for the right metrics and the right pricing! If we can solve both during next 6 months I guess more brands will shift their budgets from traditional media towards digital media!
Presentations from Interact 2010 can be dowloaded here
Understanding the audience unlocks the potenial for branding online
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Anheuser-Busch InBev – making the digital connection
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Jef Vandecruys, Global Project Leader Digital Connection, Anheuser-Busch InBev will be the first speaker on day two of the Congress. We caught up with him to get a sense of the topics he'll be addressing on June 3rd in Barcelona.
Jef's passion is encouraging everyone across the digital value chain to work together more effectively – a sentiment very close to IAB Europe's heart. Having worked in a global procurement role for the world's biggest brewer that owns brands including Budweiser, Stella and Becks, he understands how advertisers, their agencies and media owners can collaborate to produce stunning results.
Jef believes "Digital advertising is capable of delivering not double, but triple digit growth if everyone can play their role to the best of their ability." He is excited to participate in the Congress because the speakers, delegates and sponsors represent the entire digital industry, including legislators, research agencies and technology companies and each and everyone has their part to play in delivering effective branding campaigns online. "In particular as an industry, we need to agree on our Key Performance Indicators, and to find a standardised way to measure online branding" he says. So we expect that later in the day Jef will be listening to our panel debate covering this very topic 'The proof for branding online: How are we measuring it? What are we measuring?' with panellists from comScore, Microsoft Advertising, Gemius, Mindshare and EyeWonder.
As part of his session, Jef will be sharing a current and very topical campaign with the delegates. Football fans might be able to guess what that might be....
Presentations from Interact 2010 can be dowloaded here