About IAB Europe

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.  

The power of IAB Europe comes from its extensive membership at both country and corporate levels. Our national membership of 27 countries spans the entire continent - not only the mature markets of Western Europe, but also rapidly evolving markets including Croatia, Macedonia, Russia and Slovakia.

Our corporate membership includes advertisers, major media groups, publishers and portals, agencies, research companies and technology and service providers.

Click here to download the latest IAB Europe Annual Report.


                 

Promote: Raising standards and awareness

Our Committees and taskforces set standards for the digital and interactive advertising industry. They include the Policy Committee led by Stephan Noller (nugg.ad) acting as Chair, the Web Analytics Committee led by René Lamsfuss (Nielsen) and the Marketing and Research Committees.

We also have an active programme of events, including the annual Interact, IAB Europe Research Awards and MIXX Europe Awards as well as Executive Leadership Dinners and Regulatory Roundtables. We partner other organizations to offer IAB members discounts on other pan-European events. Our President and Vice-President speak at more than 40 events per year across the region including many national IAB events. Our press team represents our various activities to the media across Europe.

For communications enquiries please contact us here.

Protect: A Public Affairs recognised expertise

IAB Europe ensures that our industry is protected from unnecessary and ill-informed legislation that would restrict the growth of the online advertising industry. We are the industry’s primary representative to the European Parliament and Commission in Brussels and we maintain a staff of full-time lobbyists. Our experienced and dedicated team ensures that the regulator receives the right information at the right time to inform decisions. Our Policy Committee led by Stephan Nöller (nugg.ad) and Nick Stringer (IAB UK) and includes public affairs experts from member companies and countries.

Contact Kimon Zorbas, Vice-President IAB Europe here or Lucile Barjot, Public Affairs Manager here. 

Prove: The data to show the growth of the online industry in Europe

IAB Europe works closely with key research organisations to keep our members abreast of developments in this dynamic and complex industry, generating reports including:  

AdEx Benchmark: The definitive guide to the European ad market online. Covering 25 countries in 2012.
Mediascope Europe: The industry standard European media consumption study

Regional Reports: Including CEE, the Nordics, the Middle East and the big seven markets in Europe

Consumer Benefit Study: Calculating value of the free internet

The economic value of the digital industry: Highlighting the employment and trade digital creates for the regions

Consumer Barometer: Highlighting the role of online in purchase decision-making.

Contact Alison Fennah, Vice-President for Research and Marketing here.

Professionalising the industry defining standards and practices.

IAB Europe is the only body that truly represents the interests of the European digital industry, and one of the goal of the association is to create greater trust with the European industry. We believe we have a key role in defining practices, in order to increase the engagement across the network on policy matters; and in increasing the focus on the business of standardisation and measurement across Europe.